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April 2025 Recap
Last updated on 23rd April 2025

Instagram Launches ‘Edits’ Video Editing App

It’s finally landed.

After months of quiet testing and teaser drops, Instagram has officially launched its brand new video editing app—fittingly named “Edits.”

If you’ve ever felt like Reels creation required a juggling act across too many tools, this could be the streamlined fix we’ve all been waiting for.

What is the Edits app?

Put simply, Edits is Instagram’s version of CapCut—a direct nod to TikTok’s favourite video editing platform. It’s designed as an all-in-one creative space for Reels, offering more advanced tools than you’ll find in the regular Instagram app, with a much more creator-focused interface.

As Instagram put it:

“The process of making videos can be challenging, often requiring multiple apps and complicated workflows. With Edits, you now have a dedicated space with powerful capabilities for video creation.”

And they’re not wrong—there’s a lot packed into this sleek little package.

What can you actually do inside Edits?

Here’s a quick rundown of what’s available in the first release:

Multi-channel editing: Think of a proper timeline with multiple video and audio tracks—ideal if you’re stitching together layered content.
Project management tools: Create and manage multiple video projects at once via a neat “Projects” tab.
Built-in notes: Jot down your content ideas or scribble reminders for edits on the go.
Trending audio + Reels search: Built-in access to what’s hot and happening, without leaving the app.
Longer clips: Record up to 10 minutes in the app (a big upgrade from the 3-minute capture limit inside Instagram).
Video effects: Including green screen, AI cutouts (great for isolating people or objects), and animated elements.
Clean exports: Download without a watermark or upload directly to Instagram.
Captions, music + analytics: Add on-brand audio, get automatic captions, and monitor your content’s performance—all in one place.

So, yes—it’s giving strong “CapCut but make it Meta” vibes.

What’s coming next?

Instagram’s also working on some juicy new features that are expected to land in Edits before they hit the main app. These include:

Keyframes for editing specific elements frame-by-frame.
AI-powered scene swaps to change backgrounds or settings entirely.
Advanced collaboration tools for co-creating content with others.
Plus, new fonts, transitions, animations, filters, and sound effects to give your Reels a more polished edge.

Some of these features may eventually come with a price tag, especially the heavier AI-powered ones. Adam Mosseri has already hinted that charging for some of the AI elements might be necessary due to the cost of computing power behind them. But for now, the app is totally free to access using your Instagram login.

Should you give it a go?

If you’re already creating Reels or planning to, yes—definitely. Edits is built with creators in mind and saves you from bouncing between apps just to make something that looks polished.

And the fact that it’s free (at least for now) makes it a no-brainer to try.

Meta’s AI Ads Are Getting Smarter—Here’s What That Means for Your Campaigns

Meta (yep, that’s Facebook and Instagram’s parent company) has just shared an update on how its AI-powered ad tools are performing—and spoiler alert: it’s good news for business owners who run ads.

At the heart of this is something called Advantage+ Creative—an AI-driven tool that automatically creates different versions of your ad content. Think: switching up your copy, resizing your videos, or even generating a new background for your images. All to help you reach more of the right people.

So, why should you care?

Meta’s data shows that using these AI-generated variations can lead to:

11% higher click-through rates just by changing the background of an image
A 5% drop in cost per result when advertisers use their ‘opportunity score’ recommendations
An average 22% higher return on ad spend using Advantage+ tools
A 9% lower cost per action when using the simplified Advantage+ sales campaign setup

Not bad for a few AI tweaks behind the scenes.

What does this mean in plain English?

You no longer have to guess which version of your ad will land best. By uploading a few different creatives—images, messages, styles—Meta’s AI does the legwork, testing what works and showing the best combo to each viewer. It’s personalisation at scale, without the faff.

And instead of narrowing in on tiny audience segments, Meta’s new approach is all about creative variation. That’s the new superpower—letting the system do the heavy lifting while you stay focused on your big-picture strategy.

Should you use it?

If you’re running Facebook or Instagram ads and want better results without spending hours in Ads Manager, it’s absolutely worth a look. Advantage+ tools aren’t just for big brands—they’re accessible, data-backed, and designed to make your ad budget go further.

Instagram’s Upping Its Game on Teen Safety

Big changes are coming to Instagram, especially if you’ve got teens in your life or care about keeping younger users safe online.

Meta (Instagram’s parent company) has just rolled out stronger AI age-checking tools and new prompts for parents, all designed to help make sure teens are using Instagram’s safety features properly.

So what’s actually changing?

Instagram’s been working behind the scenes on ways to spot when someone might be fibbing about their age. Using clever AI, the platform now looks at things like:

When the account was created
What kind of content they engage with
Who they’re interacting with
Location-based behaviour patterns

All of this helps Instagram guess whether a user is really over 18, or if they’re a teen who’s snuck in under the radar.

Why does this matter?

With governments around the world (including the UK, US, and Australia) exploring stricter age limits for social media, Meta is clearly trying to stay ahead. If the platform doesn’t get this right, it could face fines—or risk losing a chunk of its teen audience altogether.

This new update is also part of Meta’s wider push for Teen Accounts—a safer, more age-appropriate version of Instagram for users aged 13–15. According to Meta:

54 million teens have already been enrolled
97% have stayed in the protected experience
90% of parents say it’s helped them support their teen online

Not bad, right?

And what about parents?

Instagram is also introducing new alerts for parents, designed to encourage conversations about online safety and help adults stay involved. These prompts will remind parents to check in with their teens and point out key features like content filters, screen time settings, and message controls.

What’s next?

Meta’s also trialling video selfie verification through Yoti in some regions, and continuing to push for age checks at the app store level—arguing that real enforcement needs to happen before someone even downloads an app.

In short: it’s all part of a bigger shift towards more responsible, age-aware tech use—and Instagram’s taking steps to be part of the solution.

Instagram experiments with the collaborative Stories feature

Instagram is at it again—experimenting with new ways to bring us all a little closer (digitally, at least). After last week’s Reels Blend update, they’re now testing something new in Stories that could totally change how we share memories and events with our friends.

Say hello to Storylines—Instagram’s latest feature in the works.

So, what are Storylines?

Storylines are essentially collaborative Stories. Think of it as a group highlight reel: you post a Story about something—say a night out, a concert, or a birthday bash—and your friends (who you follow back) can add their own Stories to yours. All those clips and pics build a bigger, shared narrative.

It can look like this: you and your mates go to a festival. You each post from your perspective—different songs, different angles, hilarious side moments—and those updates all get grouped into one shared Storyline. Cute, right?

But there’s more…

If your Story is public, friends of friends can see (and maybe even join in), which could boost engagement and exposure. If your account’s private, people can still see you’ve contributed to a Storyline, but not the content itself, so you stay in control of who sees what.

Instagram’s aiming to encourage more interaction and connection, especially since most engagement now happens in Stories or DMs—not the feed.

As Instagram boss Adam Mosseri has said, they’re focusing hard this year on making the app feel more social again, not just a scroll hole. Features like this are part of that mission—to bring back those fun, spontaneous moments we used to share so freely.

Will it take off?

Tough to say just yet—it’s still in early development, and not in public testing. But unlike the Reels Blend feature (which feels more algorithm than human), Storylines could genuinely make Instagram feel more collaborative and fun again, especially for friend groups and community creators.

So if you’ve been craving a more real-time, real-life way to connect on IG, this one might just be worth watching.

Instagram tests new sorting filters for Reels feed

If your Reels feed ever feels like a chaotic mix of random dance trends, oddly satisfying cake-cutting videos, and that one audio you’ve heard 17 times today… Good news: Instagram is experimenting with new ways to sort it all out.

Yep, there’s a test happening right now for two new filters in the Reels tab—and honestly, they might just change how you scroll.

The two new Reels filter options?

Latest
Most Viewed

These would join the current filters some of us already see—like “Following” and “Nearby”—but instead of just showing you Reels from people you follow or based on location, this update could let you sort your feed based on what’s fresh or what’s going viral.

Pretty cool, right?

But here’s the catch

Even with these filters, Instagram’s algorithm still does its thing in the background. So you’re not necessarily seeing the literal latest uploads from across IG—you’re seeing the latest or most popular content that Instagram thinks you’ll like. Personalised, but with a twist.

So if you’re someone who likes staying ahead of the trends or wants to see what’s hot without relying solely on For You-style guesses, this could be a helpful tweak.

Could there be downsides?

There’s always a tiny bit of risk with surfacing super fresh content—it might not have gone through the usual moderation filters yet. But Meta says their systems are pretty sharp at spotting and handling that stuff quickly, which is probably why they’re confident enough to test this out.

Will this change the Reels game?

It depends! If users actually start using these filters, we might get more control over what shows up in our feed. If not, it could just be one of those features that fades into the background like your old IG highlights from 2019.

Either way, it’s another signal that Instagram’s still tweaking things behind the scenes to keep Reels sticky, scrollable, and just the right level of addictive.

Meta shares tips on how to maximise Click-to-Message ads

More and more people are sliding into business DMs—not just for chit-chat, but for actual buying decisions. Meta’s click-to-message ads have been growing in popularity lately, and they’ve just released some updated guidance on how to make the most of them.

If you’ve not explored this style of ad yet, it’s worth considering. Click-to-message lets you run ads that open directly into a chat window via Messenger, Instagram Direct, or WhatsApp. And with private messaging now such a key part of how people interact online, this approach can feel a lot more personal—and more effective—than a standard landing page.

Here’s a breakdown of what Meta recommends.

Start with the basics

If you’re new to this format, Meta suggests a few core steps to make your ads more engaging from the start:

Greet people properly: Use a friendly, welcoming opener in your chat message to show you’re available and ready to help. Meta’s automated tools can help here, but you can also explore simple AI chatbot options if your audience expects quick replies.
Link your accounts: Connect Facebook, Instagram, and WhatsApp so people can reach you wherever they’re most comfortable. It also helps build a stronger overall brand presence.
Choose the right ad objective: If your business uses more than one messaging app, you can select all of them when setting up your ad. Meta will then decide which one to show based on where a conversation is most likely to happen.
Experiment with your messaging: Don’t be afraid to test different approaches—questions, tones, timing—and track what leads to real conversations.

Ready to go further?

If you’re already using messaging ads, there are a few more advanced tips you can try:

Create lookalike audiences based on buyers: If someone has purchased a chat, you can use that data to build a lookalike audience and reach more people like them.
Write like a human, not a headline: Meta recommends using conversational language. Start with a simple question, share a short story, or answer a common query within the message—it helps make the exchange feel natural.
Highlight products inside the chat: If you’re using a supported platform (currently rolling out in certain regions), you can showcase your product catalogue directly in Messenger to support product discovery.
Optimise for leads or purchases: You can tell Meta what your campaign goal is—whether that’s getting new leads or encouraging purchases in the chat. This helps track what’s working once someone actually starts a conversation.

Why this matters

The shift to private messaging isn’t just a trend—it’s changing how customers expect to connect with businesses. Ads that open directly into a conversation feel personal, fast, and human. That makes them a smart choice for businesses who want more than just clicks—they want conversations, leads, and sales.

If you’re offering services, coaching, or products that benefit from a bit of human connection, this could be a great fit. And if you’re not sure where to start, I’m always happy to help you shape a campaign that actually speaks to your audience.

Instagram launches ‘Blend’ Reels sharing feature

Instagram has just rolled out a new feature called Blend, designed to make sharing Reels with friends a bit more seamless—and maybe a little more social.

Rather than sending Reels one at a time, Blend creates a shared feed between you and a friend (or a group chat) based on the content you each engage with. So instead of saying “You have to watch this!” and forwarding links, your Blend feed becomes a space where you can discover Reels that are recommended to both of you, all in one place.

Here’s what to know.

What is Instagram Blend?

Blend is essentially a joint Reels feed. It’s built from the kinds of Reels you and your friend(s) already enjoy—so if you’re into fashion hacks and your friend is more into recipe videos, you’ll likely see a mix of both. Each Reel shows who it was recommended for, based on viewing and interaction habits.

You can:

Create a Blend from any existing DM chat
View a shared Reels feed that updates over time based on your collective activity
Comment or react to Reels, which triggers notifications and helps spark conversation

It’s all designed to make Reels sharing more dynamic—and possibly more addictive.

Why is Instagram doing this?

It’s part of a broader shift towards private, interest-based sharing. Meta has noted that sending Reels in DMs is already one of the most popular behaviours on Instagram. Blend builds on that by making the shared experience more structured and ongoing.

Rather than repeatedly sharing individual Reels, you can now dip into a feed that automatically updates with content tailored to you and your friends.

A shared stream vs. curated picks

There’s a question here about whether this type of sharing feels as personal. One of the joys of sending a Reel is the small act of curation—finding something that only your friend would love. With Blend, there’s less of that one-to-one thoughtfulness, since the feed is algorithm-driven rather than manually picked.

And of course, everyone’s Reels feed is influenced by a range of interests, so combining them might get a little noisy. Your love of cat videos might sit right next to someone else’s niche woodworking tutorials.

That said, for close friends or niche communities with strong shared interests, this could be a fun way to interact more regularly.

How to try it

To start a Blend feed, just open any Instagram DM chat and tap the Blend icon at the top. You can then invite others, and a shared feed will be created.

It’s still early days, but Blend shows that Instagram is continuing to prioritise private engagement and Reels discovery. Whether it becomes a new habit or fades into the background might depend on how much users value curated sharing over automated suggestions.

TikTok adds Community Notes to complement fact-checking

TikTok is introducing a new feature called Footnotes, bringing crowd-sourced fact-checking to the platform. The aim? To give users more tools to assess the reliability of the content they come across, especially around hot topics and fast-moving trends.

This new system echoes the Community Notes model popularised by X (formerly Twitter), offering user-generated notes that provide context or correct misinformation directly under the content itself.

What are Footnotes?

According to TikTok, Footnotes are intended to “draw on the collective knowledge of the TikTok community” by allowing users to add relevant information or context to videos. These notes will appear alongside the original content, similar to what we’ve seen on X and what Meta has begun trialling.

Here’s how the system works:

Users with different viewpoints can submit contextual notes to videos
Others can vote on whether a note is helpful or not
Notes only become visible once a certain threshold of consensus is reached
The idea is to prevent bias or manipulation by requiring cross-perspective agreement

This process is designed to avoid misinformation being flagged unfairly. However, it also means highly polarised topics may be less likely to receive Footnotes at all, if consensus can’t be reached.

Why does this matter?

For creators, brands, and marketers, the introduction of Footnotes is worth noting for a few key reasons:

It reflects increasing pressure on platforms to offer more transparency and context
It could influence how content is received, particularly on sensitive topics
Engagement on some videos may shift if Footnotes highlight inaccuracies or nuance

Importantly, TikTok isn’t relying solely on crowdsourcing. The platform continues to work with over 20 IFCN-accredited fact-checking organisations across 130 markets and 60+ languages. These partnerships remain in place alongside the new user-led feature.

A broader trend in platform responsibility

We’re seeing more platforms adopt these kinds of shared moderation tools—part of a larger trend towards involving users in content governance. While that has advantages in scale and community involvement, it also comes with complexity, especially in how political bias is accounted for.

TikTok’s hybrid model—professional fact-checking plus community contributions—could offer a more balanced path forward, though how it’s implemented will be key.

Available in the U.S. (for now)

The Footnotes feature is currently being tested only in the U.S., and there’s no word yet on a wider rollout. As always with platform updates, regional trials are common, and the global picture could look very different depending on political and regulatory factors.

For those managing brands or publishing content on TikTok, it’s worth keeping an eye on how Footnotes are received by the community—and whether they start to shape conversations, perceptions, or virality.

TikTok now displays reviews for certain location-tagged posts in the app

TikTok is expanding its functionality once again—this time by introducing business reviews directly within the app, tied to certain location-tagged videos. The move signals a clear shift toward enhancing discovery and potentially boosting its e-commerce and local services capabilities.

What’s New?

Some TikTok videos that include location tags now display a new Reviews tab in the comment section. This feature, currently in limited testing, allows users to read and upvote reviews of businesses or locations mentioned in the content. Viewers can also tap on a reviewer’s name to visit their profile, adding a layer of social validation to the feature.

Early examples include everything from restaurants and cafes to general tourist spots. Whether it’s a hidden coffee shop or a bustling market, users can now contribute to or browse public feedback, similar to platforms like Yelp or Google Reviews—but native to TikTok.

A Strategic Move Toward Local Discovery

This update builds on TikTok’s growing influence as a discovery engine, especially among younger users. According to Google itself, nearly 40% of Gen Z users prefer TikTok or Instagram over Google Maps or Search when looking for things like places to eat.

It’s clear TikTok is positioning itself not just as an entertainment hub, but also a viable alternative for search, recommendations, and now, local business reviews.

What Happened to the Google Partnership?

TikTok had previously tested business info displays powered by Google Maps. However, this latest version of the feature no longer displays any Google branding, suggesting TikTok is moving forward with its own data ecosystem.

This shift likely reflects a broader push toward independence in the app’s e-commerce and services infrastructure. By controlling its own review and location data, TikTok can better integrate features like in-app purchases, restaurant bookings, and service listings down the line, mirroring how the Chinese version of the app, Douyin, already functions.

What This Means for Creators and Brands

For business owners, creators, and marketers, this new review system could open up fresh opportunities:

Increased visibility for brick-and-mortar businesses through location-tagged content
User-generated reviews directly linked to content, boosting trust and engagement
New content ideas, from location-based tips to local business collaborations

TikTok is steadily becoming a powerful platform for local search and real-world discovery, and reviews are just the next piece of the puzzle.

Where It’s Available

At this stage, TikTok’s review feature is only visible on a small number of location-tagged posts. There’s no official timeline for a wider rollout, but it’s a clear step toward a more integrated, commerce-driven platform.

If you’re a business owner or marketer, now’s a great time to start encouraging location tags—and engaging with local creators who can help put you on the map, literally.

Some new ways to learn more about Pinterest’s marketing options

Pinterest is continuing to level up its education offering for marketers with the latest updates to its Pinterest Academy—a free learning platform designed to help brands make the most of the platform’s shopping and discovery potential.

With over 553 million monthly active users, many of whom are actively searching for inspiration and ready to shop, Pinterest is becoming a key channel for brands wanting to connect with high-intent audiences.

What’s New in Pinterest Academy?

In its latest update, Pinterest has introduced several new features to support users in their learning journey:

1. New Learning Paths Based on Marketing Goals

Pinterest now offers four structured learning paths, each tailored to specific business goals. Whether you’re focused on brand awareness, conversions, content creation, or performance strategy, you can follow a curated set of courses that align with your objectives.

“Your brand is one of a kind,” Pinterest explains. “That’s why we’ve developed new learning paths tailored to your unique goals.”

This guided approach helps you stay focused, making it easier to apply what you learn directly to your Pinterest strategy.

2. Quick, Actionable Video Lessons

The Academy now includes a collection of short, how-to videos—designed to help you “level up in five minutes or less.” These are perfect for busy marketers who want actionable tips without the time commitment of a full course.

3. New Course: Making the Most of Pinterest Predicts

A standout addition is a course focused on Pinterest Predicts, the platform’s annual trend forecast. This module walks you through how to align your content and strategy with upcoming trends, helping you stay ahead of what your audience is likely to search for in the months ahead.

4. Earn a “Performance Essentials” Badge

To validate your Pinterest skills, the platform has also introduced a Performance Essentials badge. Completing relevant courses unlocks this badge, which you can showcase as proof of your Pinterest marketing know-how.

Why It Matters

Pinterest continues to quietly grow as a powerful player in the social commerce space. Its visual search tools, shoppable content features, and predictive trend reports offer a unique blend of inspiration and conversion opportunity.

For businesses ready to tap into this high-intent audience, Pinterest Academy now offers an even clearer, more practical path to success.

Whether you’re just getting started or refining your strategy, these updates make it easier than ever to learn, grow, and market with purpose on Pinterest.

If you’re not yet using Pinterest as part of your strategy, now might be the time to give it a second look. The tools and resources are right there—you just have to start pinning.

X continues to refine its video display tools

X (formerly Twitter) is continuing its push toward becoming a video-first platform, and its latest experiment could offer a smoother, more engaging experience for video viewers on the app.

In a subtle but potentially impactful update, X is testing a refreshed video playback interface, aiming to declutter the screen and bring key engagement tools more in line with platforms like TikTok and Instagram Reels.

What’s Changing in the New Video UI?

As spotted by @Iorel_03 and shared across the platform, the new layout shifts several on-screen elements for a more intuitive, content-focused experience.

Here’s what’s different:

Engagement metrics (like views and likes) move up from the bottom of the screen.
Playback control buttons (such as speed and volume) shift to the lower black bar.
Interaction buttons (like, comment, and repost) now appear as transparent overlays, giving the video itself more room to breathe.
These engagement tools also fade out during playback, making for a cleaner, full-screen viewing experience.

Why It Matters

While the change may look minor at first glance, it’s part of a broader trend: aligning video UX with platforms where users are already used to engaging, like Reels and TikTok. These platforms have trained users to expect immersive, vertical video experiences with clear, accessible engagement tools.

This interface update could:

Encourage more interaction by bringing engagement buttons into clearer focus.
Enhance the viewing experience by reducing on-screen clutter.
Keep X competitive, as video consumption continues to dominate on social platforms.

The Bigger Picture: X’s Video Evolution

This test is just one of many moves from X in its mission to prioritise video. Recent upgrades include:

Variable playback speeds
Picture-in-picture support
Enhanced casting capabilities to TV
Expanded upload limits
New game streaming features

And while most X videos still appear in square format (limiting the full-screen effect), the platform’s goal is clear: make video a central part of the X experience.

With original programming and content partnerships reportedly in the pipeline, this interface tweak could be one more step toward turning X into a serious contender in the video content space.

If your brand is experimenting with short-form video, it might be worth keeping an eye on how X continues to evolve. Even small updates like this can shift user behaviour—and create new opportunities to connect with your audience.

LinkedIn launches Qualified Leads Optimisation for custom ad targeting

LinkedIn has rolled out a new feature aimed at helping marketers generate better quality leads by aligning ad targeting with their own definitions of what a “qualified lead” looks like.

The new Qualified Leads Optimisation feature is now available for campaigns using the Lead Generation objective, offering advertisers greater customisation and improved targeting efficiency.

What Is Qualified Leads Optimisation?

At its core, this new feature allows advertisers to define what a qualified lead means for their business, using CRM data, third-party platforms, or offline sources, and feed that information back into LinkedIn via its Conversions API.

Here’s how it works:

You set up a custom conversion event that signals a “qualified lead.”
This can be based on any system you use to capture leads: CRM, third-party website, direct sales, etc.
That data is shared with LinkedIn Campaign Manager, which then uses it to optimise delivery and target similar high-quality leads.

According to LinkedIn, early adopters have seen up to a 39% decrease in cost per qualified lead, suggesting it’s an effective way to refine your ad strategy.

Why It Matters

This is a significant move, especially for B2B marketers and brands with a strong sales funnel. Rather than relying solely on clicks or sign-ups, you can now train LinkedIn’s ad system to focus on real, valuable leads—those that actually turn into customers or meaningful conversations.

And because this tool learns from your data, it becomes more accurate over time, identifying patterns and behaviours that align with your ideal customer profile.

What You Need to Know Before Getting Started

There are a few important details to keep in mind:

You’ll need to provide at least five qualified leads every two weeks to keep the optimisation working effectively.
Qualified lead data must be shared within 30 days to be used in campaign optimisation.
There’s a two-week learning phase before results become more consistent.
This method could increase cost per lead, but ideally improves overall lead quality and conversion potential.

LinkedIn also supports data sharing via manual upload, direct API integration, or third-party partners, making it flexible depending on your tech setup.

Is It Right for You?

This tool is best suited for larger-scale advertisers or businesses with an established lead scoring or qualification system. If you’re already tracking lead quality and outcomes via CRM, this new option could offer much sharper campaign performance and ROI.

For B2B campaigns, where quality trumps quantity, LinkedIn’s Qualified Leads Optimisation is a promising new tool that’s worth exploring.

What Insta really wants from you in 2025 according to Adam Mosseri

In a recent chat with creator coach Brock Johnson, Instagram head Adam Mosseri dropped some golden nuggets about how to actually grow on the platform this year — and yes, a few myths were officially busted 👀

The main feed is where it’s at

First up: if you want more reach, stop sleeping on the main feed. Mosseri said it loud and clear — it’s the most important place for creators to post right now. Stories are fab for connecting with your current followers, but the feed? That’s where you’ll get discovered.

And here’s the tea: because regular users don’t post to their feeds as often, there’s more space for creators to shine. If you’re posting consistently and making original content, Instagram’s algorithm is more likely to push you out to new people.

Shares matter (especially in DMs)

Another key point? Shares are one of the strongest signals for reach — and not just Story shares. When someone shares your post in a DM, it acts as a personal recommendation, which Instagram loves. So if you’re creating content people want to pass along privately, you’re doing something right.

Feed recommendations are here to stay

Because everyday users aren’t posting to the feed as much, Instagram’s filling that space with recommended content — and that’s where you come in. If your posts are sparking interest, getting saved or shared, they’re more likely to show up in someone’s home feed, even if they don’t follow you yet.

Hashtags aren’t the magic trick anymore

It’s official: hashtags aren’t the secret growth hack they used to be. According to Mosseri, they don’t really increase your reach much these days — so don’t stress about cramming 30 tags into every caption. Focus on quality, context, and content people want to share.

Algorithm changes? Not that dramatic

Mosseri also clarified that the algorithm doesn’t drastically change overnight. If you see a big shift in reach, it’s more likely due to external stuff (like holidays, trending topics, or just what people are into that week).

So if your engagement’s been up and down lately, it might not be you — it might just be the internet being a bit moody.

Meta begins training its AI tools on EU user data

There’s been a big move in the AI world this week, and it could have a ripple effect across the social media landscape—especially here in Europe.

Meta (yep, the parent company of Facebook and Instagram) has announced that it’s now using posts from EU users to train its AI tools. This comes after months (actually, years!) of legal wrangling, red tape, and privacy concerns under the EU’s famously strict data laws.

So what’s actually changing?

From this week, Meta users in the EU will start receiving pop-ups and emails explaining how their data might be used to help “improve AI at Meta.” You’ll also be given a clear link to opt-out if you’re not happy with your content being used this way.

Meta has promised the opt-out form is easy to access and that it’ll respect both new and existing objections.

In short:

Meta will start training its AI tools on EU users’ public content
You’ll be notified and given a way to object
It’s all part of a broader push to localise and improve AI functionality

Why does Meta need EU data anyway?

According to Meta, the goal is to make its AI tools more relevant and accurate for European users. Think: understanding local dialects, slang, humour, cultural quirks, and the subtle ways people communicate across different regions.

Their argument is basically: if AI is going to be useful here, it needs to be trained on us. Otherwise, it’ll miss all the nuance and context that makes European content so unique.

But this isn’t just about improving AI. It’s also about power and pace. Meta has made no secret of the fact that it feels the EU is falling behind in AI development due to these stricter regulations—and they’re not alone. Last year, they signed an open letter criticising Europe’s fragmented approach to AI governance, saying it’s stifling innovation.

Who else is doing this?

Meta’s also been keen to point out that they’re not the only ones using user data to train AI. Companies like Google and OpenAI are already doing something similar—and Meta reckons it’s actually being more transparent about the whole process.

But… there’s a catch

Let’s not forget, Meta’s track record with EU regulators isn’t exactly sparkling. Over the past few years, they’ve been fined billions for things like:

Data breaches
Forcing personalised ads on users
Unlawfully linking Facebook Marketplace to Facebook accounts

So yes, this move could land them in hot water again—especially if users or watchdogs believe their data is being mishandled.

The politics behind it all

In the background, there’s a bit of political chess going on too. Meta CEO Mark Zuckerberg has reportedly been appealing to the Trump administration (yes, Trump is back on the scene) in hopes of gaining support in their ongoing battle with EU regulators.

The Trump team have already hinted they’re not fans of what they see as “overreaching” European laws, and there’s been talk of trade penalties if things don’t shift. So there’s definitely a bigger picture here, and Meta seems to be feeling bold enough to push forward.

What this means for you

If you’re based in the EU and use Meta’s platforms (so, Facebook or Instagram), it’s worth keeping an eye out for that notification. You can say no to your content being used for AI training, and if that matters to you, now’s the time to act.

Whether you’re cheering Meta on or feeling a bit wary, one thing’s for sure—AI development is moving fast, and Europe is right in the middle of the conversation.

Meta announces upcoming webinar on reel tips and tactics

If Reels have been sitting on your ‘should probably figure this out’ list, Meta’s latest announcement might be just the nudge you need.

Later this month, they’re hosting a free webinar aimed at helping creators, marketers, and business owners make the most of Reels across both Instagram and Facebook. And considering Reels is now the fastest-growing content format on Meta’s platforms—with a casual 200 billion views a day—it’s worth a peek.

Here’s what’s on the agenda:

What performs well? You’ll get a breakdown of the creative elements that matter most.
Real-life inspiration. Case studies from brands smashing it with Reels.
Reels as part of a broader content mix. Not just a trendy extra, but a strategic tool.
Q&A time. You’ll also hear from Thore Ladicke (Meta’s Product Marketing Manager for Reels and creator marketing), who’ll answer your questions and share what’s working behind the scenes.

The idea is to help you create Reels that don’t just look good, but perform—whether that’s boosting reach, driving engagement, or supporting a product launch.

Why it matters:

Reels are now a major part of Meta’s feed recommendations (around 50% of IG feed content comes from AI-suggested posts—and many are Reels).
The platform’s doubling down on short-form video, so knowing how to use it effectively is a competitive edge.

This could be an easy way to sharpen your Reels strategy and get up to speed on what’s working now.

Meta shares insight into how brands can connect with Gen Z audiences

If Gen Z has ever felt like a bit of a mystery in your marketing strategy, Meta’s just released some valuable new insights that can help. This isn’t just about following trends—it’s about understanding how this generation engages with content in a meaningful way.

In partnership with BAMM Global, Meta surveyed 18–24-year-olds in Brazil, Germany, Japan, the UK, and the US to better understand their social media habits. The findings offer three clear takeaways for any brand looking to build a stronger connection with this key audience.

Sharing is an expression of care

Meta found that 67% of Gen Z users on Instagram and Facebook regularly share videos with their friends and family. This isn’t just casual—it’s intentional.

Meta describes it as a new kind of “love language,” where sending a meme or video is a way of saying, “I saw this and thought of you.” For brands, that means your content should be something people want to share—not just promotional, but engaging, relatable or helpful.

Short-form video is a search tool

Gen Z isn’t just using Reels for entertainment—they’re using it to learn, explore, and make decisions. From recipes and travel to financial tips and wellness advice, short-form videos have become a kind of visual search engine.

81% of Instagram users in the study said they use the platform for self-development, including learning new skills and improving their understanding of topics like nutrition and personal finance. Brands that offer valuable, informative content in video format are much more likely to capture their attention.

Repetition builds recognition

Another key finding is that repeated exposure matters. Gen Z users are more likely to trust and connect with a brand they see in multiple places across the app—Reels, Stories, ads, creator partnerships, and more.

Meta notes that 78% of respondents are most likely to discover new brands through video, and 73% feel that personalised, AI-curated content makes their feed more relevant.

So if you’re wondering whether it’s worth maintaining a regular presence across different content types—the answer is yes.

What this means for your brand

Focus on creating content that feels worth sharing.
Use short-form video to provide real value—educational, emotional, or practical.
Show up consistently across multiple formats to build familiarity and trust.

Gen Z is the largest generation in the world right now, and if they’re part of your audience, these insights could help you fine-tune your strategy and improve results.

Want the full report? Just let me know and I’ll send it over.

TikTok adds more ad placement controls and a new guide to brand safety tools

If you’ve ever worried about where your TikTok ads might end up showing (especially in today’s slightly wild west social media landscape), this one’s for you.

TikTok’s just announced a few updates that give advertisers more control over ad placement—and honestly, they’re pretty useful if you want to keep your brand looking sharp and staying safe.

Let’s break it down.

New tools to keep your ads aligned with your brand

TikTok is rolling out two new features for ad placement:

Video Exclusion Lists – This lets you exclude specific videos from being shown next to your ads. It’s a great way to avoid those random, off-brand moments.
Profile Feed Exclusion Lists – You can now stop your ads from appearing next to certain profile feeds, by excluding particular usernames. Handy if there are creators or themes you’d rather not be associated with.

These options give you more say in how your content is placed—though they do take a bit of work to manage. Luckily, TikTok’s working with partners like Integral Ad Science (IAS), DoubleVerify (DV), and Zefr, who can help you with exclusion lists using their own data and insights.

The Brand Safety & Suitability Playbook (aka your new TikTok ads cheat sheet)

Alongside those updates, TikTok also dropped a full 43-page Brand Safety and Suitability Playbook. Think of it as your go-to guide for making sure your ads are not just performing well, but also sitting in the right kind of company.

Inside you’ll find:

A breakdown of all TikTok’s brand safety and verification tools
Step-by-step how-tos for using them
Case studies to show what’s working in the real world

Whether you’re running ads for yourself or for clients, this playbook is a solid reference point to make sure you’re not just on TikTok, but on it with purpose.

Why this matters

With growing scrutiny around TikTok and social media advertising in general, having more granular control over where your ads are seen can offer a lot of reassurance—both for your own peace of mind and for any managers or clients you report to.

These updates show that TikTok is taking brand safety seriously, and they’re giving advertisers more tools to customise how their content is experienced on the platform.

If you’re advertising on TikTok—or thinking about it—it’s definitely worth checking out.

Want me to send you the full playbook or walk you through the best bits? Just give me a shout.

Snapchat shares data on how happiness drives Snap ad response

Snapchat’s been doing some homework—and it’s uncovered something quite interesting: the happier your ad makes people feel, the better it performs.

In a new study with IPG Mediahub and Amplified Intelligence, Snap dug into how emotions (specifically happiness) affect how people respond to ads. And it turns out, joy really does sell—especially on Snapchat.

So, how do you measure happiness on social media?

Not with smiley face stickers, sadly. In this case, Snap used a mix of eye-tracking and machine learning to assess emotional reactions in real-time. Participants were shown ads from Snapchat, TikTok, Instagram, and YouTube—four ads each, all from the same campaign across 14 brands.

The study covered five countries (including the UK), 4,000 people, and 7,600 ad views. So we’re talking about a pretty robust dataset.

The big takeaway? Happiness equals attention—and attention equals impact

Snap’s data shows that ads which sparked the most happiness also grabbed the most attention. In fact, the difference in attention between the “happiest” ads and the least was ten times greater on Snapchat compared to the other platforms. Ten times!

That alone is a reason to pay attention (pun intended).

But there’s more. These joy-inducing ads didn’t just stop at being engaging—they also delivered a stronger long-term brand lift. In plain English: happy ads are more memorable and more effective at building a brand on Snapchat.

So what actually makes a ‘happy’ Snap ad?

According to Snap, there are a few key ingredients that kept showing up in the top-performing ads:

Sound – Don’t skip the audio. It matters.
Strong branding – Your name or logo needs to show up clearly and early.
Storytelling – A narrative that connects emotionally makes a difference.
Relatable messaging – Think about what really matters to people. Ads that tapped into personal or financial security, the excitement of a happy moment, or a sense of belonging all did well.
Bright colours – Yep, they still work.

All of these elements help align your ad with the kind of energy that Snapchat users come for—fun, light, and connected.

If you’re advertising on Snapchat (or planning to), this research is well worth a look. It’s a solid reminder that ads don’t have to be serious to be effective—in fact, leaning into joy might just be your best strategy.

Need help crafting campaigns that actually feel good to watch? That’s where I come in. Let’s chat about making your ads more human (and more effective) across any platform.

Socialinsider report looks at best-performing LinkedIn post types for 2025

With Twitter/X feeling a bit… wobbly lately, a lot of brands have turned their attention to LinkedIn. And if you’re one of them, you’ll want to know what’s actually working on the platform right now.

Luckily, Socialinsider has done the legwork for us. They analysed over a million posts from 9,000 company pages to figure out what kinds of content are performing best on LinkedIn in 2025—and there are some really useful insights you can put to work straight away.

Let’s break it down.

Carousels are winning—by a long shot

According to the data, carousel posts (those swipeable, multi-page updates you upload as PDFs) are getting the highest average engagement. They’re followed closely by document posts and videos.

This aligns with what other platforms (like Metricool) are seeing too—people are spending more time engaging with content they can flip through or watch.

Interestingly, LinkedIn themselves recently said that video gets 1.4x more engagement than other formats. But that stat includes personal profiles as well as business pages, so Socialinsider’s company-focused data offers a more specific view for brands.

So what’s the best format to choose?

Here’s a quick breakdown from the report:

Carousels and documents = best for engagement
Videos = great for both reach and interaction
Polls = drive the most impressions (i.e. eyeballs on your content)
Image and link posts = still the most common, but not top performers

So if your brand’s LinkedIn strategy is still mostly link shares and image posts… it might be time for a refresh.

A few other tips from the report:

Smaller pages are growing fast – good news if you’re just getting started. There’s space to build.
The link preview change matters – LinkedIn now shows smaller image previews for organic link posts (unless they’re promoted). As a workaround, some pages are sharing an image post and putting the link in the first comment. It’s not officially the best practice—but it is catching on.

Content type isn’t everything—but it does matter. If you’re trying to improve your LinkedIn results this year, start experimenting with carousels, videos, and documents. Think about how you can make your updates more interactive, engaging, and genuinely useful to your audience.

LinkedIn expands its top-of-feed news banner to more regions

You might’ve spotted something new at the top of your LinkedIn feed recently—a rolling banner of headlines highlighting the day’s top business news. If you haven’t seen it yet, it could be arriving soon.

LinkedIn is expanding its top-of-feed news banner to even more countries, including the UK and Australia, after testing it earlier this year in the US, Canada, and India.

So, what’s it all about—and should you be paying attention?

A quick overview of the LinkedIn news banner

This banner is basically a curated stream of trending news, chosen by LinkedIn’s editorial team. Tap on a headline and you’ll get a roundup of relevant articles and posts from LinkedIn members discussing the topic.

It’s designed to make LinkedIn feel more current, spark real-time conversations, and help professionals grow their presence by engaging with what’s happening right now.

If you’re someone who likes to stay informed—and be part of the wider conversation—it’s a simple way to jump in.

What’s the benefit?

You can see the latest business headlines without leaving LinkedIn.
It gives you easy access to trending discussions.
Posting your take on relevant news can help you increase visibility and connect with others in your field.
If it’s not your thing, you can hide it for 24 hours by tapping the little “x” in the corner.

And clearly, it’s working—LinkedIn says it’s seen a strong uptick in engagement since the banner launched, especially as more people look for alternatives to X/Twitter for professional content and networking.

Why LinkedIn needed this

Let’s be honest: LinkedIn’s feed algorithm isn’t exactly known for being up-to-the-minute. You’ll often see posts from last week, or even earlier, floating to the top of your feed. The news banner offers a way around that—serving up timely content without relying on the algorithm to catch up.

So if you want to be part of current conversations, or simply stay better informed, the banner might actually be a useful addition.

LinkedIn is clearly leaning into its role as a go-to space for professional community and conversation. This news banner update shows they’re paying attention to what users want: more relevant, timely, and engaging content.

If you’re looking to build your brand or show thought leadership on LinkedIn, sharing your insights on news stories could be an easy win.

TikTok launches expanded creator incentive program to fend off advances from Instagram

There’s a bit of a tug-of-war going on behind the scenes of social media right now. As Meta (the company behind Instagram) steps up its efforts to lure creators away from TikTok, TikTok’s hit back with a new rewards programme aimed at keeping its top talent exactly where they are.

And if you’re a TikTok creator—or work with them—it’s worth knowing what’s happening.

Introducing: The “Specialised Rewards Program”

TikTok has launched a brand-new, invite-only incentive scheme for creators, called the Specialised Rewards Program. The idea is to offer extra money to creators who consistently post high-quality content in key categories like:

Film & TV
Automotive
Learning
Sports

This new scheme runs alongside TikTok’s usual Creator Rewards Program, offering additional bonuses on top of what creators already earn.

So if you’re already doing well in one of those niches, and TikTok considers your content “stand-out”—you might just get the golden ticket.

Why now?

Two words: creator loyalty.

There’s a lot of uncertainty surrounding TikTok’s future in the US right now, with ongoing talks (and tensions) between the US and Chinese governments. A ban is still a real possibility, especially with trade relations heating up.

Naturally, creators—especially those in the States—are feeling unsettled. Their income is tied to a platform that may no longer be available, and Meta is jumping at the chance to offer them a “safer” alternative via Instagram.

So TikTok’s response? Show the love (and the money) to its most valuable creators, before they’re tempted to jump ship.

What does it mean for you?

If you’re creating content in any of the key categories, now’s the time to double down.
TikTok’s clearly testing ways to reward niche content, not just viral trends.
And while this is currently invite-only, it shows that TikTok is willing to invest more in its creative community—a welcome change, considering the platform has historically paid less than rivals like YouTube.

It also hints at where the platform might be heading: more support for educational, entertainment, and expertise-led content, rather than just short-form trends.

While the politics around TikTok continue to swirl, creators are having to make some tough decisions. This new rewards programme is TikTok’s way of saying, “We want you to stay”—and if it works, we might see similar schemes roll out more widely.

For now, though, it’s another reminder that if you’re creating content online, keeping flexible and building a presence across multiple platforms is still your best bet.

LinkedIn expands ‘Wire’ video promotion option

LinkedIn’s got a new video ad opportunity for brands—and it could be a game-changer for your marketing strategy. The platform has expanded its Wire video promotion offering, which lets brands place their video ads alongside premium publisher content, like articles and video clips.

What Is the Wire Program?

The Wire program allows brands to place video ads at the start of select publishers’ video clips (that’s the pre-roll slot) on LinkedIn. This offers brands the chance to associate their message with well-respected professional content, which can boost branding and engagement.

It’s been available since June 2024, starting with a small group of publishers, and LinkedIn has now opened it up to more brands and EU publishers.

How Does It Work?

Brands can choose which publishers they want their ads to appear with, from a list of premium content partners, including the likes of:

Barron’s
Bloomberg
Business Insider
Forbes
Reuters
The Wall Street Journal
Yahoo Finance

Once selected, brands can easily manage these placements through LinkedIn’s Campaign Manager tool.

Why It Matters

Video watch time on LinkedIn has jumped 36%, so there’s a growing audience for this kind of content.
Aligning your brand’s message with trusted publishers means your content is more likely to resonate with potential buyers.
LinkedIn’s aiming for stronger brand recall, helping you stay top of mind when it’s time for your audience to make a purchasing decision.

Should You Try It?

If your next LinkedIn campaign involves video content, the Wire program could be an effective way to increase visibility and improve brand association. Plus, with more brands gaining access, it could become a key part of your strategy.

Instagram Tests Lockable Posts to Enhance Engagement

Instagram is quietly testing something new—and if you like the idea of exclusive content for your most loyal followers, you’ll want to keep reading.

Spotted on the @InstagramDesign account, the platform is trialling lockable posts—posts that can only be viewed by entering a secret code.

Yes, really. You’ll need a code to unlock and view the full content. It’s a small change with big potential for creators and brands looking to build stronger, more intentional engagement.

How do lockable posts work?

In the test, Instagram shows users a locked post with a prompt to “Enter secret code” in order to view it. The key detail here is that the code isn’t shared within the post itself, so it needs to be accessed through another channel—think email list, membership group, or private message.

This opens up some interesting use cases for business owners, such as:

Sharing discounts or early access offers with your email subscribers
Offering exclusive content or tips just for your paid community
Creating a “members-only” feel for behind-the-scenes updates
Delivering region-specific content to certain audiences

Why this could matter for engagement

This feature follows a similar logic to Instagram’s “Reveal” sticker in Stories, which hides content behind a blurred screen that only becomes visible after a user sends a DM. Both tools are designed to spark more meaningful, direct engagement.

The lockable post format, however, adds a new layer—it encourages users to step outside the platform to retrieve a code, which could be a great way to grow your off-platform channels like email lists or paid groups.

Still in testing—for now

At the time of writing, this feature appears to be in a limited test on one of Instagram’s own accounts. There’s no official word yet on when (or if) it will roll out more broadly. Instagram hasn’t responded to requests for more info, so for now we’ll have to wait and see.

That said, if it does launch, it could offer:

A more creative way to nurture warm leads
An opportunity to reward your most engaged followers
A stronger link between Instagram and your other marketing platforms

It’s definitely one to watch.

Meta updates Teen Safety tools on IG, and expands Teen Accounts to Facebook

Meta’s been under the spotlight again—this time for rolling out a fresh batch of safety tools aimed at teen users on Instagram, Facebook, and Messenger. On paper, it’s all about creating safer digital spaces for younger users. But is this a genuine step forward, or just damage control?

Here’s a breakdown of what’s changed, and what it might really mean.

New Restrictions for Instagram Teens

Instagram is introducing a couple of key updates to how younger users interact with the platform—especially when it comes to going live and messaging.

The key changes:

Live-streaming locked down: Teens under 16 will now need parental permission to go Live on Instagram.
Blurred DMs: Instagram already blurs images it suspects may contain nudity in direct messages, but now under-16s will need a parent’s go-ahead to switch off that setting.

It’s clear these changes are designed to limit potentially risky real-time content sharing and protect teens from inappropriate images slipping through the cracks. Considering the pressure and vulnerability that can come with live content—especially for younger users—this is a step in the right direction.

Teen Accounts Now on Facebook and Messenger

Until now, Instagram has led the way in Meta’s efforts to create a more age-appropriate experience for teens. Now, similar protections are being rolled out across Facebook and Messenger too.

These Teen Accounts come with:

Automatic content filters
Tools to manage contact and interaction
Features designed to promote healthier time spent online

They’re currently launching in the US, UK, Australia, and Canada, with more regions to follow soon.

Are These Changes Actually Working?

Meta seems confident they are. According to their internal data, 97% of teens aged 13–15 have kept the default restrictions in place. That’s a strong signal that either the tools are working—or that teens aren’t too fussed about changing them.

Either way, it allows parents a bit more peace of mind and gives teens a gentler entry into the world of social media.

So, Why Now?

Let’s be honest. While this all sounds positive, it’s hard to ignore the timing.

Here’s what’s been going on behind the scenes:

The US Surgeon General recently recommended warning labels on social media, not unlike cigarette packaging.
The Kids Online Safety Act passed through the US Senate, demanding stricter child safety regulations for tech platforms.
There are multiple lawsuits against Meta—from a teenager’s £5 million case to legal action by 45 US states—alleging harmful practices aimed at young users.
Global regulation is on the rise, with several regions discussing higher age limits for social media access.

So, yes, these safety updates look great—but they’re likely more of a response to mounting pressure than an altruistic move.

The Bigger Picture

This isn’t just about teens and Instagram. The conversation needs to shift towards how rapidly evolving tech (AI, VR, social algorithms) impacts mental health and wellbeing—especially for younger and more vulnerable users.

Innovation is often prioritised over responsibility. We saw it with social media, and now we’re seeing it again in the AI and virtual reality space. The question is no longer if these tools have an impact, but how much—and whether tech companies are truly willing to slow down long enough to consider the human cost.

It’s good to see more restrictions being introduced for teen users, and anything that gives parents more oversight is a welcome move. But we shouldn’t ignore the context: these updates are happening under pressure, not necessarily from a place of proactive care.

The hope? That future changes will centre around genuine safety and wellbeing, rather than waiting until the lawsuits and headlines pile up.

Instagram launches monthly performance recap and recommendations

Instagram is testing a new feature that could make content reviews a whole lot easier for creators and small businesses alike: a monthly performance recap delivered straight to your app.

Here’s what it involves—and why it might be a useful addition to your Instagram toolkit.

A Snapshot of Your Month in Stories-Style Slides

Some users are now seeing a prompt encouraging them to view a “recap” of their activity from the previous month. When tapped, it opens a full-screen, Story-style set of slides that summarises key performance insights.

What’s included in the recap?

Total views of Reels and posts, with comparisons to the previous month
Views from non-followers (great for gauging reach)
Notes on your posting activity, with personalised recommendations
A rundown of your top-performing content
Insights into when your audience was most active
Simple tips and content examples to help you improve

It’s basically a mini version of your full analytics, repackaged into a more visual and digestible format.

Why This Might Be Helpful

We all mean to check our Instagram Insights regularly—but life happens, right? This new feature acts as a gentle nudge to reflect on what worked, what didn’t, and where you could make small tweaks to improve.

It’s also great for busy creators who:

Don’t have time to deep dive into data every week
Prefer a quick, visual summary
Benefit from regular reminders to stay on track with strategy

And for those managing multiple accounts? Having performance nudges sent directly through the app could streamline monthly check-ins without needing to open your spreadsheets (again).

Custom Audience Insights Are the Real Win

One of the most useful elements is the reminder of when your specific audience is most active. Generic “best posting times” guides only go so far—what really matters is your audience’s behaviour.

This monthly round-up gives you a chance to spot patterns and make informed posting decisions, based on your actual results—not what the internet says should work.

Not New, But Nicely Packaged

To be clear: all this data is already available inside your Insights tab. But this feature is less about offering something brand new and more about presenting it in a friendlier, more accessible format.

For creators, service providers and social media managers, this could be a subtle but powerful shift—one that keeps you focused on growth without needing to dig too far.

Instagram’s new monthly performance recaps aren’t revolutionary—but they are useful. By putting insights right where we’re already spending time (in the app, in Stories), Instagram’s giving creators another reason to stay data-aware.

It’s a simple feature, but one that might just keep you showing up more strategically.

Community Notes are now appearing in Meta apps

Meta has started rolling out Community Notes across Facebook, Instagram, and Threads—marking a major shift in how the platform is choosing to handle misinformation.

It’s part of their move away from third-party fact-checking in the U.S., and while it’s still early days, there are already some big implications to consider.

What Are Community Notes?

If you’re familiar with the feature from X (formerly Twitter), you’ll recognise the format. Community Notes allow users to collaboratively add context to posts that may be misleading or missing information.

Here’s how they’re starting to appear:

A note sits directly beneath the post, with a line that reads “People added a community note.”
Tapping through lets you view additional information, written and rated by contributors.

It’s being gradually introduced across Meta’s platforms and, for now, is only visible in the United States.

Why the Shift Away from Fact-Checkers?

Meta has officially ended its third-party fact-checking programme in the U.S.—a move flagged last week by their Global Affairs Chief, Joel Kaplan.

This means:

No more new fact-check labels on posts in the U.S.
No third-party fact-checkers reviewing claims
Community Notes will take over as the primary method of content review and context

The feature isn’t yet available outside the U.S., which is already raising questions about global misinformation and inconsistent platform standards.

A Political Play?

There’s speculation that this shift aligns closely with political strategy—particularly around appeasing former President Donald Trump. Some have suggested Meta’s decision could be part of a wider plan to secure influence and reduce pressure from regulatory bodies in the U.S. and abroad.

From a business perspective, it’s a calculated move. From a safety and transparency standpoint? It’s less reassuring.

Will Community Notes Actually Work?

If Meta follows the same model as X, the system will rely on cross-political consensus—meaning that people with opposing political views must agree before a note is shown.

This sounds balanced in theory, but in practice, it’s flawed. On X:

85% of Community Notes never appear
Many posts containing false or harmful claims remain unchallenged
The need for political agreement often stalls action

With Meta’s much larger audience reach (five times X’s user base), the potential impact of these flaws could be even more significant.

The Bigger Picture

This move reflects a broader shift in how tech giants are choosing to manage responsibility: leaning more into community-led moderation and less into formal accountability structures.

While some will welcome the transparency of peer-contributed notes, others will worry about the rise in unchecked misinformation—especially during politically sensitive times.

For now, Meta’s rolling ahead. But whether this will genuinely improve platform safety or just reduce corporate liability remains to be seen.

Meta adds new parameters for those looking to verify their profiles

Meta is updating the rules for its paid verification service, Meta Verified, with a new requirement that aims to curb misuse and discourage scammers.

If you’ve been thinking about subscribing to Meta Verified for Facebook or Instagram, you’ll want to read this first.

What’s Changed?

Meta has added a new clause to the eligibility criteria for creators. Specifically, if you’ve made too many changes to your account details—like your name, profile photo, username, location, or account type—you may be ineligible for verification.

This update, now listed on the Meta Verified Help page, is designed to catch people who are trying to impersonate others or flip accounts for profit. It means you can now be rejected from the programme purely based on how often you’ve edited your profile.

It’s a small change, but an important one in the ongoing effort to crack down on fake or misleading accounts.

Why Now?

Meta Verified was created to offer more visibility, credibility, and account protection for creators and businesses—but since anyone can buy a blue tick these days, the meaning of that checkmark has become murky.

The concern? Some people are using this system to scam others. By creating fake profiles, gaining a bit of traction, and then applying for verification, they can appear legitimate and trustworthy—even when they’re not.

Meta’s new rule is an attempt to close that loophole.

Does the Blue Tick Still Mean Anything?

Not really, not on its own. Much like X (formerly Twitter), where blue ticks are more about Elon Musk fandom than credibility, the verified badge on Meta is no longer a symbol of earned authority.

That said, paying for Meta Verified does still come with extra benefits:

Priority customer support
Increased reach and exposure
Impersonation protection

So, while the tick itself may not hold the same weight, the added perks are what most people are actually paying for.

Is Meta Verified Popular?

Meta hasn’t released official figures, but we can make a pretty solid estimate based on their revenue reports.

Since launching Meta Verified in mid-2023:

“Other” revenue (which includes subscriptions) has jumped by $300 million per quarter
At an average cost of $13 per user, that points to roughly 7–8 million subscribers
That’s still less than 1% of Meta’s total user base across Facebook, Instagram, WhatsApp, and Messenger

So, while uptake is relatively low, it’s still bringing in about $100 million per month—which is clearly enough for Meta to keep pushing forward with the programme.

Meta Verified is here to stay—but it’s changing. This new rule is part of a broader effort to maintain some level of trust and integrity in the system.

If you’re using your profile professionally or as a creator, just be mindful of how often you’re tweaking your details before applying. And as always, don’t rely on the tick alone to build trust with your audience. Your content and consistency are still what matter most.

Trump extends US TikTok sell-off deadline once again

The future of TikTok in the United States continues to hang in the balance—but for now, the app has earned a little more time.

On what was supposed to be the final day of its 75-day extension, President Trump has granted TikTok yet another 75-day reprieve, pushing the deadline back once again.

What’s Going On?

The U.S. government has been pushing for TikTok’s American operations to be sold off to U.S. investors, in order to comply with the “Protecting Americans from Foreign Adversary Controlled Applications Act.”

A deal was reportedly in the works:

TikTok’s U.S. arm would become a separate entity, majority-owned by American stakeholders
ByteDance (TikTok’s parent company) would keep a 19.9% stake
The U.S. would lease access to TikTok’s algorithm rather than owning it outright

The aim was to keep the app alive for U.S. users, while addressing concerns over foreign control and data security.

Why the Delay?

According to Trump’s latest post on Truth Social, the extension is needed because the deal isn’t fully signed off yet. He said:

“We have made tremendous progress… but the Deal requires more work to ensure all necessary approvals are signed.”

China isn’t thrilled either. The Chinese government has so far refused to approve any deal involving the transfer of TikTok’s core systems or algorithm, which complicates matters.

So, in the meantime, Trump has signed an executive order to allow TikTok to stay online, despite the fact that the ban has technically already been signed into U.S. law.

Wait—Isn’t TikTok Already Banned?

Technically, yes.

The bill was passed and signed into law before Trump returned to office, and it included a hard limit of a 90-day extension before enforcement.

But here’s the twist: Trump’s executive order prevents enforcement of the law, effectively bypassing the deadline. It’s a legal grey area, but it’s currently holding up.

Are U.S. Companies at Risk?

Under the law, U.S. companies that support TikTok’s operations (like Apple, Google, and Oracle) could face fines of $500 per user, per day.

That’s a hefty risk—but U.S. Attorney General Pam Bondi has issued assurances that the penalties won’t be enforced during this extended period. She reaffirmed that promise with this latest extension.

Still, it’s a big gamble for companies trusting that the legal limbo won’t cost them in the long run.

What Happens Next?

TikTok is now safe in the U.S. until 18th June, at least. After that? It depends entirely on whether a deal can be finalised and approved by both the U.S. and Chinese governments.

ByteDance released a short statement:

“An agreement has not been executed. There are key matters to be resolved. Any agreement will be subject to approval under Chinese law.”

For now, TikTok lives to scroll another day—but the future remains uncertain.

TikTok adds alt text for still image posts

TikTok has just taken a helpful step toward better accessibility on the platform: you can now add alt text to still image posts.

While TikTok is best known for short-form videos, this update shows the platform is still finding ways to support image content too.

What’s New?

Spotted by app researcher Radu Oncescu, TikTok has rolled out an “Add alternative text” option when uploading still images.

That means when you post a photo carousel or single image, you can now include a brief written description of what’s in the image—helping more users understand and engage with your content, especially those using screen readers.

To add alt text, just look for the option while uploading your images. You’ll be able to describe each photo individually.

Why It Matters

While image posts are still a smaller feature of TikTok compared to videos, alt text makes content more accessible for visually impaired users and adds context to your posts.

TikTok already supports:

Auto-captions for videos
Text-to-speech options
Manual caption editing
And now, alt text for images

It’s all part of a broader move towards making TikTok a more inclusive platform.

What About TikTok Notes?

If you’ve been following TikTok’s experiments, you might remember TikTok Notes, their short-lived image-focused spin-off. That app was recently shelved, but this new update could hint at TikTok looking for new ways to make image posts work within the main app.

Snapchat launches sponsored AI lenses to help brands enhance engagement

Snapchat is making it easier than ever for brands to get creative—with the launch of Sponsored AI Lenses designed to boost engagement without needing complex development work.

These new Lenses let brands offer AI-generated, personalised image experiences to users, helping Snapchatters engage with brand moments in a fresh, interactive way.

What Are Sponsored AI Lenses?

Unlike traditional AR Lenses that overlay effects in real time, Sponsored AI Lenses use selfies to create themed, AI-powered images. Users can place themselves in different settings or scenarios linked to a brand’s campaign—creating shareable content and deepening the brand experience.

And the best part? No heavy coding required.

Brands simply provide the creative direction, and Snap’s AI tools take care of the rest.

Why It’s a Big Deal for Marketers

According to Snap:

“This format generates personalised, AI-driven images that put Snapchatters at the centre of unique brand moments, allowing them to express themselves while sharing their favourite brands with friends.”

These experiences can also drive high virality and visibility. In fact, Snap says Sponsored AI Lenses can increase impressions by 25–45% in just one day, thanks to prime Camera placement in the app.

Lens Promotion = Strong Results

Here’s why brands should take notice:

Lenses are used over 80 billion times per month
85% of Snapchatters engage with AR features
AR posts are shared more often than regular content—especially among close friends

Snapchat has also made it easier for brands to experiment with this format. In addition to AI tools, there are templates in Lens Studio and options to collaborate with Snap’s verified creators.

Whether you’re running a promo, launching a product, or just want to create buzz—this could be a clever way to get your brand in the frame (literally).

Now you can share video files via your LinkedIn DMs

LinkedIn has just rolled out a small but useful update to its messaging feature: you can now send MP4 video files directly in DMs.

This builds on LinkedIn’s existing file-sharing capabilities, which already included documents like PDFs, spreadsheets, Word files, and more. Now, short video clips can be added to the mix, giving users even more flexibility in how they communicate.

The Details

MP4 file support is now live in LinkedIn messaging
There’s a 20MB limit, so it’s only suitable for short videos (think under 2 minutes)
Works just like attaching other file types—easy and quick

It’s a small change, but one that could make a difference for anyone using LinkedIn DMs for outreach, collaboration, or follow-ups.

Why It Matters

Video is one of the fastest-growing formats on LinkedIn. In fact, watch time on video content has increased by 36% year-on-year. Adding the ability to share video clips in private messages opens up new possibilities, like:

Personalised video intros to prospective clients
Quick how-to demos or product walkthroughs
Warm follow-ups with a friendly face
Or simply sharing content in a more engaging way

Of course, there’s always the risk of spammy videos landing in your inbox—but with the right approach, video DMs could actually stand out in a good way.

So, if you’re looking to freshen up your outreach or share something a bit more visual—this new feature could be worth trying.

Instagram is adding ‘re-posts’ to amplify content

There’s a small but potentially powerful tweak rolling out on Instagram—reposts might now show up in your followers’ feeds.

Previously, if you wanted to share someone else’s content, Stories were your only option. But now, when you tap the repost icon under a post or Reel, you can add your own text, and it’ll appear in your followers’ feeds like a regular post. Think of it like Instagram’s version of a retweet.

This isn’t the first time Instagram has flirted with the idea. They tested a similar ‘Repost’ option back in 2022, but it never made it past the experimental phase. So, what’s changed?

Why This Matters

• Potential for more engagement – If reposted content shows up in feeds, you might get more eyes on your best posts (or someone else’s).

• More algorithm meddling – Instagram already floods your feed with AI-recommended content and posts your friends have liked. Adding reposts to the mix could mean even less visibility for the content you actually follow.

• A shift in how Instagram works – Originally, IG’s algorithm was designed to help prioritise posts because there was too much content for users to see everything. But now, with AI pushing extra content into your feed, that logic doesn’t really hold up anymore.

What This Means for You

Reposts could be a sneaky way to boost reach, but don’t expect any guarantees—Instagram is vague about how much visibility they’ll actually get. The platform simply says your followers “may” see your reposted content.

For now, it’s worth testing out, especially if you have high-performing content that deserves a second chance. But let’s be real—this is just another reminder that we’re playing by Instagram’s rules, and they’re constantly shifting the goalposts.

Instagram adds double speed playback option for Reels

Instagram just rolled out a highly requested update for Reels: you can now watch them at double speed.

If you’ve ever wanted to speed through content without missing the key moments, this feature is for you. Just long-press on the right or left edge of the screen, and the Reel will play at 2x speed until you release.

Why This Update Makes Sense

• Reels are getting longer – Since Instagram extended the max Reel length to 3 minutes in January, quicker playback might actually be useful.

• Attention spans are shrinking – We already speed up podcasts, YouTube videos, and audiobooks. This just brings Instagram in line with how people consume content everywhere else.

• TikTok already does this – Instagram’s just catching up to a feature that’s been available on its biggest competitor for a while.

Right now, 2x is the only playback speed option—no 1.5x or 3x (yet). But considering how many users have asked for this, it’s likely to be a popular addition.

As of today, this feature is rolling out to all users globally—so if you love a good fast-forward, your time has come.

Instagram chief says ‘Edits’ app coming soon, will be available for free

Instagram’s standalone editing app, ‘Edits’, is officially on the way, according to IG chief Adam Mosseri.

Originally expected in March, the app—Instagram’s answer to CapCut—is now in beta testing with select creators and should be rolling out within the next few weeks.

What We Know So Far:

• It’ll be free – Mosseri confirmed that the core features will be free, though paid features may come later (especially for AI-powered tools).

• It’s built for creators – The more editing power users have, the more content they’ll create—and that’s exactly what Instagram wants.

• AI features are coming – Expect tools like AI-generated backgrounds and image animation, with more advanced effects likely reserved for premium options.

Why This Matters

If Meta gets this right, Edits could become a go-to app for IG content creation, keeping more users within the Instagram ecosystem instead of relying on third-party tools.

No official release date yet, but Mosseri says it’s coming very soon. Keep an eye out—this one’s going to be big.

Meta outlines how its AI systems are powering better campaign performance

Meta has shared a fresh breakdown of the AI systems behind its ad targeting process, offering more insight into how the platform’s evolving tech is driving better results for advertisers.

Here’s how it works:

Meta’s ad system now leverages three AI-powered functions that work together to ensure ads are shown to the most relevant audience across Meta’s apps. These systems have been trained on Meta’s vast ad database, including user responses, making them hyper-aware of what each user is most likely to engage with.

Here are the three key systems powering Meta’s ad targeting:

1. Meta GEM – GEM analyzes overall user responses across Meta’s platforms. By recognising subtle patterns, GEM can serve up the most relevant ads to users at the right time, with minimal lag.

2. Meta Lattice – Lattice manages the different ad types and promotions, ensuring users get exposed to a variety of options across Meta’s full ad inventory.

3. Meta Andromeda – Andromeda focuses on understanding personal preferences, which helps show users ads that are more aligned with their interests and needs.

These AI systems are also now working with improved ad sequencing, which means you’ll see ads that are more closely aligned with your interests and recent actions. For example, if you book a ski resort stay, you might start seeing ads for ski gear or lift tickets, not just more resort promotions. This helps create a personalised ad journey, making the whole experience feel more relevant.

Thanks to these AI innovations, ad engagement has significantly improved, meaning Meta’s automated options like Advantage+ are delivering stronger results.

If you’re running ad campaigns, these improvements may be worth considering. Experts have been raving about Meta’s AI-powered ads for a while now, and with these systems fine-tuned to track real user responses, they may just be a game-changer for your ad targeting strategy.

It might feel a bit counterintuitive to trust AI over your own audience insights, but these AI systems are trained on real ad interactions, making them incredibly effective at finding commonalities that lead to better engagement. Definitely something to keep an eye on.

Instagram removes Notes from feed posts and Reels

Instagram has announced it’s removing the option to add text notes to feed posts and Reels, as part of a broader strategy to simplify the app and avoid feature overload.

Notes were first introduced in DMs and saw some success, particularly with younger users. Last July, Instagram expanded the feature to feed posts and Reels in an effort to make the app more interactive. However, the feature didn’t gain widespread adoption, and Instagram has decided to cut it entirely.

As Instagram chief Adam Mosseri explained, while Notes were intended to enhance social interaction and fun, they just weren’t widely used. In his words:

“We launched it a few months ago to make Instagram more social and fun, but in practice, it just wasn’t adopted by that many people. Instagram has become too complicated over the years, and we want to address that by turning off features that don’t resonate with enough people.”

The Notes feature will remain in DMs, but will no longer be available for feed posts or Reels. This decision is part of Instagram’s goal to simplify the platform and reduce unnecessary clutter.

This move makes sense, especially given the app’s increasing complexity and the need to keep Instagram user-friendly for both new and existing users. While Notes were popular among younger users, this wider rollout didn’t seem to gain traction across the board.

So, while the feature’s removal may not make a huge difference for most users, it does reflect Instagram’s commitment to refining the app and keeping it fun and engaging for everyone. Expect to see the Notes option disappear from your feed and Reels soon.

Trump says TikTok US sell-off deal will be finalised this week

In a significant update on the TikTok U.S. sell-off saga, President Donald Trump has confirmed that TikTok will be sold to a U.S.-owned company by this week’s deadline, which is set for April 4th.

TikTok is currently operating in violation of the “Protecting Americans from Foreign Adversary Controlled Applications Act,” which was passed in January 2025. This law mandates that TikTok must be sold to a U.S. company to continue operating in the U.S., due to national security concerns linked to the app’s ties to the Chinese government.

After his inauguration, President Trump signed an executive order extending the deadline for TikTok’s sale, even though the bill had already passed into law. Despite the legal complexities, Trump and his Attorney General have assured that parties involved in the operation of TikTok will not face prosecution.

With just days to go before the deadline, Trump has assured the press that a deal is on track:

“We have a lot of potential buyers, there’s tremendous interest in TikTok. The decision is going to be my decision, as you know, through Congress, they’ve given me the power to make the decision… We’re dealing with China, who also want it, because they may have something to do with it, and we’ll see how that goes, but it’s something I think you’re going to have. I’d like to see TikTok remain alive.”

The Chinese government has resisted pressure to hand over control of TikTok to a U.S. company, and strict conditions have been set both by China and the sell-off bill itself, which have complicated negotiations. Nonetheless, Trump remains confident that a deal will be reached in time to keep TikTok running in the U.S.

Trump has also indicated that he is open to extending the deadline if necessary and could offer tariff reductions to facilitate a deal with China.

As the deadline rapidly approaches, it remains to be seen whether a deal will be finalised by Friday, and how the complicated terms will be met. Stay tuned for further updates on this evolving story.

TikTok is expanding its in-stream shopping push in Europe

As TikTok’s future in the U.S. remains uncertain, the app is focusing on expanding its eCommerce options in other regions to sustain growth and offset potential losses if the U.S. imposes a ban.

According to Reuters, TikTok is set to launch its TikTok Shop tools in France, Germany, and Italy on Monday, continuing its push to integrate shopping features across Europe. This marks another step in TikTok’s ongoing effort to tap into the European market, following a series of early setbacks.

TikTok has seen significant success in the U.K., particularly in the fashion sector, with the platform recently becoming the second-largest online beauty and wellness retailer in the country. This growth underscores TikTok’s potential as a key player in online retail.

After launching its shopping features in Spain in December 2024, TikTok is also exploring opportunities in other markets, including Latin America, to further its eCommerce ambitions.

Despite some earlier challenges, such as unrealistic growth expectations and problematic working conditions reported in the U.K., TikTok’s sales efforts continue aggressively. In 2022, the company revamped its eCommerce strategy after internal issues led to the removal of its U.K. commerce chief, highlighting the challenges of adapting strategies to local market dynamics.

However, TikTok’s high expectations remain intact. Reports from Business Insider indicate that the company’s U.S. eCommerce team recently faced internal criticism for failing to meet 2024 sales targets, despite significant growth, including a 3x increase in sales during Black Friday.

The U.S. remains a major shopping hub for TikTok, second only to China. A potential U.S. ban could significantly disrupt its broader expansion efforts, prompting TikTok to double down on growth in other regions to maintain momentum.

In China, TikTok’s local version, Douyin, generates the majority of its revenue from in-app sales, having reached a staggering $490 billion in Gross Merchandise Value (GMV) in 2024. In contrast, TikTok’s 2024 GMV stood at around $30 billion, demonstrating the vast opportunity TikTok sees in expanding its shopping capabilities.

While it remains to be seen whether in-stream shopping will become a dominant feature on TikTok in other markets, the steady growth of in-app sales makes it clear that the platform is committed to pushing its eCommerce efforts to secure its place in the global retail landscape.

Snapchat adds new styling options for Bitmoji avatars

Snapchat is expanding its Bitmoji avatar options with new Spring fashion styles, offering users a fresh look for their digital doppelgangers.

The platform has introduced a range of relaxed, baggy styles, including barrel jeans, boat shoes, and trench coats, allowing users to update their avatars with more seasonal attire. Additionally, Snapchat has partnered with Prada to add new accessories, continuing its effort to expand its digital fashion collection.

In November 2024, Snapchat launched its first branded handbag partnership with Prada and Miu Miu, and now more options from the collection are available for users to customise their avatars.

While these updates may seem like a novelty to those outside the Snapchat ecosystem, they reflect a growing trend in digital interactions. As avatars become increasingly central to online communication, Snapchat is positioning itself as a key player in this evolving space. With the rise of Virtual Reality (VR) and Augmented Reality (AR) experiences, users are already accustomed to using digital depictions of themselves in gaming worlds like Roblox and Fortnite. Platforms like Meta are hoping to expand this engagement into their metaverse visions.

Although Snapchat faces rising competition in AR, it remains committed to its own AR glasses project and has a strong user base with over 2.7 billion Bitmoji avatars in circulation. With more customisation options for Bitmoji, Snapchat may be able to solidify its place in the digital avatar landscape as virtual interactions continue to evolve.

X adds react with video options to boost video engagement

X is stepping up its video push with the addition of a new feature: “React with Video.” This option allows users to post video responses directly to an X update, offering a more dynamic way to engage with content.

With this new update, users can now overlay a post over a video as a reply, making it easier to create reaction clips in-stream. X began rolling out this feature to testers earlier in March and is expanding access to more users.

In addition to this, X is working on another feature that will use entity segmentation to overlay an isolated video of yourself on-screen. This feature, similar to TikTok’s green screen effect, will allow users to use a regular post or image as a background for their video clips, making it easier to create engaging reaction videos with additional context compared to text replies.

X has emphasised its transformation into a “video-first” platform, which includes the addition of a dedicated video tab and efforts to expand its original video content. Despite these changes, video has yet to become the core focus of the app, as the feed still doesn’t open to video content by default.

Nevertheless, video views in the app have increased by 40% year-over-year, and X is planning to introduce text-to-video creation through its Grok chatbot. By simplifying video responses, X aims to boost video-based interactions and engage users in a new way, although it remains to be seen whether users will fully shift to a video-first approach.

The “React with Video” feature is now available to more X users, and as testing continues, it’s likely that this new capability will further shape how users interact with the platform.

If you’ve found this helpful, share it with your network or drop me a message with your thoughts and feedback. Until next time, keep shining and be creative online!

Natty Bernasconi | Instagram Expert & Educator

Social Media Strategy for Lifestyle Businesses & Creators

Empowering brands with tailored Instagram strategies and aesthetic-driven insights. Follow for weekly tips, industry updates, and coaching designed to elevate your brand’s online presence—making it as captivating as it is strategic.

Your april Social Scoop Unplugged

Instagram Launches ‘Edits’ Video Editing App

Meta’s AI Ads Are Getting Smarter—Here’s What That Means for Your Campaigns

Instagram’s Upping Its Game on Teen Safety

Instagram experiments with the collaborative Stories feature

Meta shares tips on how to maximise Click-to-Message ads

Instagram launches ‘Blend’ Reels sharing feature

TikTok adds Community Notes to complement fact-checking

TikTok now displays reviews for certain location-tagged posts in the app

Some new ways to learn more about Pinterest’s marketing options

X continues to refine its video display tools

LinkedIn launches Qualified Leads Optimisation for custom ad targeting

What Insta really wants from you in 2025 according to Adam Mosseri

Meta begins training its AI tools on EU user data

Meta announces upcoming webinar on reel tips and tactics

Meta shares insight into how brands can connect with Gen Z audiences

TikTok adds more ad placement controls and a new guide to brand safety tools

Snapchat shares data on how happiness drives Snap ad response

Socialinsider report looks at best-performing LinkedIn post types for 2025

LinkedIn expands its top-of-feed news banner to more regions

TikTok launches expanded creator incentive program to fend off advances from Instagram

LinkedIn expands ‘Wire’ video promotion option

Instagram Tests Lockable Posts to Enhance Engagement

Meta updates Teen Safety tools on IG, and expands Teen Accounts to Facebook

Instagram launches monthly performance recap and recommendations

Community Notes are now appearing in Meta apps

Meta adds new parameters for those looking to verify their profiles

Trump extends US TikTok sell-off deadline once again

TikTok adds alt text for still image posts

Snapchat launches sponsored AI lenses to help brands enhance engagement

Now you can share video files via your LinkedIn DMs

Instagram is adding ‘re-posts’ to amplify content

Instagram adds double speed playback option for Reels

Instagram chief says ‘Edits’ app coming soon, will be available for free

Meta outlines how its AI systems are powering better campaign performance

Instagram removes Notes from feed posts and Reels

Trump says TikTok US sell-off deal will be finalised this week

TikTok is expanding its in-stream shopping push in Europe

Snapchat adds new styling options for Bitmoji avatars

X adds react with video options to boost video engagement

Your May Social Scoop Unplugged

Your March Social Scoop Unplugged

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